The Great PA Schools campaign is a statewide effort to share positive news about public education through advertising, the web, social media, traditional media and word-of-mouth with the goal of bolstering the understanding of the value of public education in Pennsylvania.

Because success stories are the lifeblood of the campaign, schools play a crucial role in its success by sharing stories. The main avenue to do this is by submitting an online form.

Schools should share their own success stories through their social media and include the hashtags #ExcellenceInPAPublicEd and #GreatPASchools. Please also tag the campaign's social media accounts:

The campaign uses a number of techniques to push out its messaging. A website has been developed where the success stories in longer form will live along with tool kits and other resources. The campaign has its own Instagram, Facebook, LinkedIn and X (formerly known as Twitter) accounts.

The campaign is not meant to gloss over the challenges facing some schools in Pennsylvania. However, all schools, no matter what issues they may be facing, have success stories, big and small, happening each day. We particularly owe it to those students, teachers, administrators and parents to highlight what’s working even as we work together on the things that need to be addressed.

The Pennsylvania School Boards Association is serving as the campaign coordinator.