Campaign Overview

About the Campaign

The Great PA Schools campaign is a statewide effort to share positive news about public education through advertising, web, social media, traditional media and word-of-mouth with the goal of bolstering understanding of the value of public education in Pennsylvania. Great PA Schools is not an advocacy campaign, and there is no public call to action or collecting of names or signatures.


The campaign relies on storytelling, not persuasion. This campaign will demonstrate that public education in Pennsylvania today is great. Stories should speak of current strengths, innovations and accomplishments.


Research shows that the closer you are to public education, the more positive your feelings are toward it. The campaign is designed to build broad support for public education. The messaging is positive, hopeful and encouraging.

Tell Us Your Stories

The most important part of the campaign is the stories schools share on the campaign’s website. Schools are partners in bringing this campaign to life. Each school entity has a page on the campaign website allowing them to post stories of success. We need you to share your stories by completing our online form. We will review stories to make sure they fit the messaging of the campaign before editing and making them live on the website.

Go Viral

Use of social media will help drive this campaign to all corners of the state. Share your own success stories and be sure to use the campaign hashtags #ExcellenceInPAPublicEd and #GreatPASchools.